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Mar 12
Content Marketing Presentation: Creating A Successful Social Media Marketing Campaign
Content Marketing is becoming more common and used as companies and brands get increasing comfortable with digital and social media platforms.
This how Wikipedia defines Content Marketing – dry but accurate “Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to engage current and potential consumer bases. Content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty.[1]”
Here is a useful presentation from Salesforce and Radian6.
Salesforce of course in the powerful online Constituent Relationship Management (CRM) platform. Radian 6 is the online social media monitoring engine that was purchased by Salesforce for $276 million in 2011.
Related articles
- Salesforce + Radian6 (thecontentlab.icrossing.com)
- LATEST MARKETING NEWS Marketing Is Impossible Without Great Content www.nessbasch.com (sgmoneysg.wordpress.com)
- Social Media Strategy 101 (adammetz.com)
- Facebook Integration Pushes Salesforce.com Social Power (blogs.innoveer.com)
