sudha.K

As you may know Twitter asks users to distill what they want to say to 140 characters.

Well, here is a  guide for governments and pulbic institution types for using twitter – it clocks in at a heft 20 pages.

Hmmm, some usefull stuff in here, done by a strategist with UK Government, but  20 pages? In the age A.D.D. and CPA (continuous partial attention) that qualifies as a book.
Template Twitter Strategy for Government Departments

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For those organizations, companies who have no clue how to leverage Twitter, here is a good reference guide, courtesy of the magazine muchmor
Twitter Usage Diagram

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I came to the world of business from the world of reporting and journalism.

So clear and concise language is always something I appreciated and tried to use in my own work.

But after entering the world of business I have encountered language that is frankly, appalling  but ultimately not surprising. It is fascinating how industries, professions use language as a way to monopolize knowledge and exclude most of us.

For example, the language used in contracts has long been controlled by lawyers, decipherable only by other lawyers – thankfully this is beginning to change.

The world of business has its own lingua franca.

So here is list of cringe inducing business buzz words and phrases

1. Monetize – I would rather Leverage Assets than Monetize
2. Actionable Items – I have spent a good part of my life trying to remove Actionable Items from my To Do List.
3. Deliverables – I have one right now but it really is an Actionable Item, so I should be adding the deliverable to my To Do List
4. Incent – the root of  incentivize ( I think ). How can we incentivize people to stop using crapping words?
5. Operationalize – Yes, another “ize” word
6. Offline – Clearly, if you are reading this you are not, maybe we need to speak about it after we Operationalize
7. Touchpoint – I rarely have touch points at work, most are pain points.
8. Mission Critical -  Did NASA invent this word?
9. Critical Path – Are all things that are on the critical path mission critical?
   
10. Change Management – Sadly, after a company goes through this often the only thing to change is the number of employees.
11. Liquid Event -  There are all kinds of liquid events – - daily shower, caught in the rain, car wash  and of course the stuff in dirty movies.   I guess it has something to do with an event of some kind where  assets are sold. Part of an “exit strategy” is often to have a liquid event

There are so many more buzz words  that need to be listed so  please get incentivized, make it an Action Item, with deliverables. Now, I understand first you have to operationalize but we can discuss that offline to see whether it truly is an information touchpoint. I should emphasize that after our change management review this is mission critical and you are on the critical path. If we do not have a monetization strategy for our list of buzz words then we  will likely have a negative liquid event.

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Disturbing but not surprising that’s my reaction to what is happening to CanWest Media. I truly feel for what the employees (some of whom are my friends and former colleagues) must be going through.

The lastest Reuters headline did not mince any words.

The artcile points out that the acquistion of Hollinger and Alliance Atlantis while ambitous were also fraught with peril. The economy only compounds the situation making their existing assets less valuable. In  July of 2000 when CanWest bought Holinger, the share price was $18.55/share. When CanWest purchased Alliance-Atlantis the share price was trading around $10.63/share.  And now it is at 25 cents/share. Certainly, the slumping economy compounded their woes.

While focusing on the big ticket mainstream media items (newspapers, specialty networks ) CanWest didn’t move quickly in the one area where it needed to – Online.  Canwest was slow to react to the online world. Was it a portal? Was it email? Network vs Local priorites?  The end result a potentially great brand Canada.com languished in usability hell for years.

Think of it CANADA.COM. How many private companies own a country dot com domain?

Only recently did CanWest  finish a much needed revamp of their newspapers online – and they did a good job too.

I hope the many talented people who work for CanWest will somehow see their way through this.

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So The Associated Press is threatenting to sue search engines and aggregators, the New York Times reports – to quote from the Times,  “[ A.P.] will work with portals and other partners who legally license our content” and will “seek legal and legislative remedies against those who don’t,” the A.P. chairman, William Dean Singleton, said Monday in a speech at the group’s annual meeting, in San Diego. “We can no longer stand by and watch others walk off with our work under misguided legal theories.”

The aggregators of course use the term “Fair Use” to just indexing and quoting of news content.

And let’s face it Google and other aggreators (but particularly Google) are profiting immensely from the indexing of news.

Some say it is time to share the weatlh. Ken Doctor, a veteran from Knight Ridder makes just that argument,  and he is no newspaper mouth piece. His article provides a fair and reasoned proposal that Google come up with a revenue sharing algorithim.

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