Public Art | Cellphone Date | And ROI
Posted on June 8th, 2009 by admin
Here is a very interesting post about a study that looked at the impact of New York City’s waterfalls public art project. Last fall, there were 4 man-made waterfalls in various parts of NYC harbour.
The study from MIT SENSeable City lab guaged the digital footprint of these attractions by mapping the distribution of visitors to the respectives exhibits, grabbing where photos were taken etc.,
By collecting and analysing this type of digital information a city now has sophistacted tools to track the return on investement for such projects.
Fascintating stuff.
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